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Home > Berkshire >
Woolhampton > Falmouth Arms
Falmouth Arms
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Picture source: Movement80 |
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The Falmouth Arms was situated on Bath Road. A
former coaching inn. |
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I was the last publican at the
Falmouth, closing for business on the 13th of July 2014. The original close
date of 31 August was brought forward to enable me to take on another
Marstons franchise in Derby.
The local paper had a couple of items about the pub's impending closure,
from the point of view of the purchaser, regarding trade and the performance
of the pub. I failed to recognise the situation as described.
When I took the place on it was in dreadful decorative order and had a
terrible reputation, with corresponding low levels of trade. Within a year I
was trading to the targets set by Marstons and the pub, under my
stewardship, became a thriving local pub, with a large and loyal clientele.
However, inevitably given the size of the village trade peaked and was never
going to substantially grow. The "Newbury Times" gave prominence to REL's
(the developer) view that everyone used The Angel, next door. This is not
quite the case.
However, in my opinion the Falmouth presented a number of problems for
Marstons. Firstly when they bought from an intermediary with another 20 or
so, ex-Eldridge Pope pubs it was in a poor state (along with the other EL
buildings, which I believe they have rid themselves of). Secondly,
geographically, it was in the middle of nowhere as far as their franchises
went. Thirdly, having peaked with a good but limited food offer, a
substantial investment would be needed to get to "destination food" and
therefore increase trade.
But the thing that really killed it, in my opinion was that the building was
falling down! The elaborate roof, installed in the the 1930s, was held up by
massive steel trusses which were causing "bowing" issues with the walls,
exacerbated by the heavy traffic. Also we had problems with the drains,
input water, electrics and the heating system. The village had no gas so the
oil-fired system was very expensive to run, and warm such a large building.
In all, the pub was too big, and by my estimate at least 250,000 pounds
would have propped the place up, with no customer facing improvements,
selling up was the best business decision.
Regrettable, yes, but realistically not sustainable in the long run. |
Tom Simpson (May 2016) |
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Other Photos |
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Picture source: Movement80 |
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Picture source: Movement80 |
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